Below you will find various examples of some of our top-performing campaigns. All the campaigns brands have been recreated to protect the original company's privacy. We will continue to add to this article as more campaigns rise the ranks.
Top Performing Campaign #1
Our top campaign of all time as the time of this writing is ThinkSmart. They collected 746 videos with 6,798 campaign views. Below is a link to their campaign.
Reasons for success: ThinkSmart kept their campaign simple. Using only one prompt asking for a name and why they believe that ThinkSmart is the best software there is. Another thing that helped them receive so many videos was offering an incentive to all the users who completed a video upload. They included the incentive in their outreach messaging and made it really simple to redeem that incentive by utilizing the Thank You Page and adding a link directly to the incentive.
Top Performing Campaign #2
Our second campaign is by a company called Air Formula. They collected 645 videos with 3030 campaign views. Below is a link to their campaign.
Reasons for success: Air Formula kept their campaign even simpler than ThinkSmart. Using only one prompt and telling the user to click to record and also not having a message at all. They used their email to describe their campaign and told their users that they would get a free T-Shirt if they left a review. So again we see that offering an incentive gets higher results.
Top Performing Campaign #3
Our third campaign is by a company called Painless Dentistry. They collected 407 videos with 1517 campaign views. Below is a link to their campaign.
Reasons for success: Painless Dentristy kept it simple again. They used their landing page to show appreciation instead of instructing. The messaging in their emails was used to ask for a review, offer instructions, and to offer their incentive of a FREE cleaning. So again we see that offering an incentive gets higher results.
Top Performing Campaign #4
Our fourth campaign is by a company called SummerCamp SuperStars. They collected 319 videos with 1089 campaign views. Below is a link to their campaign along with a screenshot of their Campaigns Tab.
Reasons for success: SummerCamp SuperStars is much different than the other 3 campaigns we have shown. They used their landing page to show instruct by using 3 different prompts. These prompts each has specific guidelines on how to begin their response. This makes the recording easier since some users hesitate to record a video because they may not know what to say. They did not offer a physical incentive but did mention that their review could change another person's life. This is added motivation that some users need to submit video reviews/testimonials.
In conclusion, there is no "one size fits all" to creating a successful campaign. One underlying factor is that using incentives gives the user more motivation to submit a video then just asking for a review.
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