The longer a visitor stays on your website, the more likely they will be to convert. This is because, you have the opportunity to educate most effectively.
Here are a few examples of how social proof videos can increase website engagement:
1) Day in a Life Videos
Give your shoppers the opportunity to see what a day in a life is for someone like them that uses your product or service. This will make the features and benefits of your product come to life like never before.
2) Tutorial/How-To Videos
Let your customers show how they use your product or service to achieve their objectives. This way potential buyers can see how to use the product.
3) Unboxing Videos
Show your visitors what comes with their purchase. Give them a video of what your product or service will consist of.
4) Walkthrough Video
Let your customers show how they set up your product in their environment. The more relevant a shopper's experience is to the potential buyer, the more trust you can build.