VideoPeel's AI Insights helps you turn video responses into measurable insights. Whether you're interviewing candidates, gathering customer feedback, evaluating employees, or assessing training effectiveness, AI Insights can analyze responses using predefined evaluation criteria called rubrics.
In this guide, we'll show you how to:
Create a campaign using an AI Insights template
Customize the templates and rubrics used to evaluate responses
View AI Insights for individual video submissions
Access Insights Rankings to compare results
Step 1: Create a Campaign with an AI Insights Template
Log in to your VideoPeel account.
Navigate to Campaigns and create a new campaign.
Enter a name for your campaign.
Under Campaign Objective, select the use case that best matches your goals.
Under Template, choose one of the available templates.
[Insert Screenshot 1: Create Campaign window showing AI Insights badges]
You'll notice that certain campaign templates have a blue AI Insights badge.
These templates are specifically designed to help you collect the information needed for AI-powered evaluations.
For example, under Interviews & Assessments, you may see:
Language Proficiency: Evaluate grammar, vocabulary, coherence, listening comprehension, pragmatic communication, and fluency.
Confidence Level: Evaluate visual composure, verbal assertiveness, and directness of responses.
Behavioral: Evaluate communication clarity, adaptability, resilience, decision-making, and motivation.
Why choose an AI Insights template?
When you select a campaign template with the AI Insights badge, VideoPeel automatically includes recommended video questions designed to gather the information needed for the associated evaluation rubrics.
This means you don't have to figure out which questions to ask to properly evaluate respondents.
For example, a Language Proficiency campaign may include questions asking respondents to introduce themselves, explain a process, describe a challenging situation, and respond to a hypothetical workplace scenario.
Each question helps provide evidence for evaluating different language skills.
Tip: We recommend starting with an AI Insights template whenever you want to evaluate or compare respondents. You can still customize the questions to meet your specific needs.
Step 2: Review and Customize Your Campaign Questions
After selecting your template, click Start to open the Campaign Editor.
[Insert Screenshot 2: Campaign Editor showing recommended video questions]
Your campaign will already contain the recommended questions associated with your selected template.
From the Editor tab, you can:
Review the suggested questions.
Edit the wording to better fit your audience.
Add additional questions.
Remove questions you don't need.
Add other campaign elements, such as contact information fields or instructions.
Important: The recommended questions are designed to help VideoPeel collect sufficient information for the selected rubrics. Removing or significantly changing these questions may limit the AI's ability to evaluate certain characteristics accurately.
Once you're satisfied with your questions, continue configuring your campaign.
Step 3: Customize Your AI Insights Templates and Rubrics
You can choose exactly what VideoPeel evaluates by visiting the Insights tab within your Campaign Editor.
Open your campaign.
Click the Insights tab in the campaign navigation.
Make sure Score this campaign with AI Insights is turned on.
Select the category of templates you want to use.
Turn on the templates you want applied to your campaign.
[Insert Screenshot 3: AI Insights tab showing Interviews & Assessments templates]
Select Your Evaluation Templates
VideoPeel organizes its AI Insights templates around its primary use cases:
Interviews & Assessments: Evaluate candidates' communication, confidence, and behavioral competencies.
Employee Experience & Feedback: Understand employee experiences, engagement, and workplace feedback.
Customer Stories & UGC: Evaluate customer stories and user-generated content.
Training & Enablement: Assess knowledge, skills, learning, and readiness.
Customer & Market Intelligence: Analyze customer needs, experiences, perceptions, and feedback.
Custom: Create your own evaluation criteria.
Each category contains templates designed for different evaluation objectives.
Customize Individual Rubrics
Each AI Insights template contains multiple rubrics, which are the specific characteristics VideoPeel evaluates.
For example, the Language Proficiency template includes:
Grammar Accuracy
Vocabulary Range
Coherence & Organization
Listening Comprehension
Pragmatic Communication
Fluency
[Insert Screenshot 4: Language Proficiency template expanded with six rubrics]
You can select or deselect individual rubrics using the checkboxes.
Only the selected rubrics will count toward the evaluation score.
You can also enable multiple templates if you want to evaluate responses across different areas.
When you're finished, click Save templates.
Important things to know:
New video responses are scored after they are transcribed, provided AI Insights is enabled.
Turning on an additional template does not automatically score videos that were already evaluated.
Changing the rubrics within an existing evaluation updates the scores of videos already evaluated with that template.
Your campaign questions should provide enough information for the AI to evaluate each selected rubric.
Step 4: View AI Insights for Individual Video Responses
Once your campaign starts collecting videos, VideoPeel automatically evaluates new responses using your selected AI Insights templates and rubrics after transcription.
To view the results:
Navigate to Media.
Open a response collected through your campaign.
Select the Insights tab in the video response viewer.
[Insert Screenshot 5: Media response viewer showing the Insights tab]
Here you'll find several types of AI-generated insights.
Overall AI Insights Score
At the top of the Insights tab, you'll see an overall score out of 100, along with a performance classification.
This score summarizes the evaluation results across the videos and applicable rubrics in the response.
AI Response Summary
VideoPeel generates a written summary of the respondent's answers, highlighting relevant observations and patterns.
This helps you quickly understand the response without having to watch every video from beginning to end.
Template Scores
You'll also see the scores for the selected evaluation templates, such as Language Proficiency.
Each template provides an overall score based on its selected rubrics.
Key Characteristics & Clips
One of the most useful features of AI Insights is the ability to review the video evidence behind each evaluation.
Under Key characteristics & clips, VideoPeel displays:
The name of each evaluated characteristic
Its score out of 100
A video clip highlighting a relevant moment from the respondent's answer
For example, in a Language Proficiency assessment, you can review individual scores for Grammar Accuracy, Vocabulary Range, Fluency, and more.
Click the Play button next to a characteristic to watch the selected moment from the video.
This makes it easier to understand the evidence supporting an evaluation rather than relying solely on a numerical score.
Understanding the Scores
VideoPeel uses the following scoring ranges:
Score | Classification |
85–100 | Excellent |
70–84 | Strong |
50–69 | Moderate |
Below 50 | Weak |
These scores help identify relative strengths and areas for improvement based on the selected evaluation criteria.
Tip: Review the AI-generated clips and summaries alongside the scores to better understand each respondent's performance. Scores are intended to support your evaluation, not replace your own judgment.
Step 5: Compare Respondents Using Insights Rankings
In addition to reviewing individual responses, VideoPeel allows you to compare evaluation results across respondents.
To access these comparisons:
Click Insights in the main VideoPeel navigation.
Open the Rankings view to review and compare evaluation results.
You can also access rankings using the View ranking button within your campaign's Insights tab or an individual response's AI Insights section.
Rankings help you identify respondents who perform strongest against the evaluation criteria you've selected.
For example, if you're evaluating candidates using the Language Proficiency template, you can compare their results to help identify candidates demonstrating stronger language skills.
This is particularly useful when reviewing large numbers of video submissions.
Tip: For meaningful comparisons, use consistent questions and evaluation rubrics across the respondents you're assessing.
Frequently Asked Questions
Do I have to use an AI Insights campaign template?
No. You can create a campaign using another template or start from scratch, then configure AI Insights from the campaign's Insights tab.
However, AI Insights campaign templates are recommended because they include questions designed to support the associated evaluations.
Can I select more than one AI Insights template?
Yes. You can enable multiple templates to evaluate different characteristics within the same campaign.
Can I choose which rubrics are evaluated?
Yes. Within the campaign's Insights tab, you can select or deselect individual rubrics for each template.
When are my video responses evaluated?
New video responses are evaluated after transcription when AI Insights is enabled and the appropriate templates have been saved.
Will enabling a new template score my previously collected videos?
No. Turning on a new template does not automatically evaluate videos that have already been scored.
However, changing the selected rubrics within an existing evaluation updates the scores for videos already evaluated with that template.
Can I see why a respondent received a particular score?
Yes. The Insights tab within the Media response viewer includes AI-generated summaries, individual rubric scores, and relevant video clips that help explain the evaluation.
Where can I compare results across respondents?
Navigate to the main Insights section and open Rankings. You can also use the View ranking button available within campaign and response Insights views.
Start Turning Video Responses into Actionable Insights
With VideoPeel AI Insights, you can go beyond simply collecting videos. You can evaluate responses against consistent criteria, identify important moments, and compare results to make more informed decisions.
To get started, create a new campaign and select a template with the AI Insights badge.